This paper conducts constructive research on the innovation model that can be measured and evaluated for the online consumption business model to reveal its innovation opportunities. Based on the concept of design and data- driven business model innovation, the content elements and innovation path of the online consumption business model are organized, and a user-centered measurement framework for content elements of online consumption business model is created. On this basis, an innovation model based on the data index system principle according to the performance measurement system (PMS) is explored.It is concluded that designers can use design thinking to participate and guide business model innovation design, and user-centered generation of effective business model content elements and related performance indicators can strengthen the benchmarking management of enterprise performance. Take the user as the center, reconstruct the online consumption business model five content elements and the innovation path; based on the value-driving factors, the measurement reference items of content elements are designed and selected to construct the measurement framework. The performance measurement system (PMS) includes financial and non-financial key performance indicators (KPIs) that can support the business model innovation process. Based on the strong correlation between key performance indicators (KPIs) and value drivers, 44 key performance indicators (KPIs) are designed by measuring 15 value drivers (measurement reference items), and the innovation model is finally generated.