This paper discusses how the signage system can better serve tourism-oriented rural communities under the background of the rapid development of rural tourism. Combine with the specific cases of Xingfugongshe, and through the on-the-spot investigation analysis the problems of the community existing signage system, explore the signage system based on user experience design how to meet the needs of new form of community. Think in terms of the five dimensions of user experience design by Jesse James Garrett, put forward the strategies of the upgrade optimization scheme. The optimization strategy for the signage system of Xingfugongshe includes the exploration of the division of regions, the optimization of node layout, and the specific design of the signage system. In order to better improve the user experience, better display community culture, rich space user experience so as to ensure the community tourism heat. It has some enlightening significance to the design and practice of the signage system for other tourism-oriented rural communities.