This paper aims to explore the innovative method of the brand redesign service process. Firstly, this paper demonstrates the brand logo redesign business belongs to the service category under the definition of service design. Then, take Roewe’s car brand redesign project process as an example to study how the theories and methods of service design can be applied to the optimization of the brand redesign process in the context of complex stakeholders. Using the methods and theories of service design has a significant advantage in the innovation of the operation process of the brand redesign project. The intervention of service design can not only achieve a complete brand image upgrade, but also can establish a stronger brand cohesion between the new brand logo and the brand audience; Innovation is the original analysis brand redesign process as a service, and it is pointed out that the intervention of service design method can improve the efficiency of the brand logo work process, increase the added value of brand redesign service, and also promote the extension of service design application scope to brand logo case scope.