This paper is to explore ways to strengthen and highlight the tactile sensation in the development of graphic design. Combining with the current realistic development demand in the field of graphic design and its importance for information transmission, we take tactile sensation as a breakthrough to focus on and cater to the psychology and emotion of the audience, and derive the influence of tactile sensation in enhancing the publicity effect of the graphic design, perfecting design materials and strengthening emotional experience, etc., and starting from the advantages of these three aspects, combined with the innovation and breakthrough of material, texture and interactive capabilities to explore the artistic application of tactile elements in book binding design, packaging design and so on. Tactile elements are a key element in graphic design. Not only do they make the original single art form become rich and three-dimensional, strengthen the diversification of the graphic design and artistic effect, but also show the development direction and integration path for the current graphic design with its own advantages, and give impetus to the innovation of graphic design works, which is worthy of recognition and necessary to be vigorously practiced in the future design practice.