Digitization is a crucial source of the competitive edge of a brand and simultaneously the crux of its survival and development. Nevertheless, the permeability of digitization, as well as the intersectionality and the systematicness of the brand research have led to boundary flow and excessive complexity of the subject, which make it disadvantageous for the guidance of practice. This paper analyzes and evaluates the brand digitization research context and results in mainly four aspects including digital management of stakeholders, the construction of the digital decision support system, the brand combination in digitization,the digital sale and marketing.It turns out that there are still deficiencies in the previous researches, specifically in digital structure authority of stakeholders, multi-type information analysis of digital decision support system, sub-brand relationship in digital brand combination, design management in digital marketing and sales.Brand digitization highlights the trend of multi-disciplinary integration of design, management, information and other related subjects. Scholars at home and abroad have comprehensively considered the characteristics of digital environment based on traditional brand construction and simultaneously studied the independent channel of brand digitization. Accordingly, brand digitization ought to be perceived as a complete dynamic process in the future research with integrated consideration of every aspect and path node, concurrently blending in the technology of big data.