This paper aims to, through establishment of the visual image of the community in the stage of brand segmentation, better promote attractiveness of brand value information to the community audience and continuous stability and expansion of the subsequent community, thereby strengthening the correlation between the brand and the community audience and promoting positive effect of the brand resonance with the community audience in the brand segmentation stage, and providing a solid foundation for the construction of brand value uniqueness and exclusivity. Based on the main value driving force of the segmentation stage in the brand life cycle, the connotation of the brand community in this stage was analyzed, and the building strategy of resonance effect of brand visual image based on community attachment was formed through prototype image, information interaction and cost relationship deepening. Build strategy. Prototype images are used to strengthen brand community association, information interaction is used to promote brand community communication, and cost relationship to deepen brand community binding.