Under the joint effort of ancient literati and craftsmen, the great uniqueness of Chinese classical culture has been materialized into the shapes, patterns and materials of ancient Chinese artifacts, which contain Chinese philosophical cognition and ethical norms. Studying and re-understanding the "Chinese spirit of classical utensils", creating contemporary values in modern artifacts, and embedding Chinese culture into modern cultural and creative products can help to tell Chinese stories well in the international context, spread Chinese context, and practice cultural confidence. Through the analysis of excellent typical cases, we should complete the cultural excavation in ancient artifacts culture, do a good job in cultural classification, discard the dross of culture, and promote the fine cultural essence. Through qualitative research methods such as interpretation and comparison, we should implant modern design methods and technologies, and form a new logic theory of modern Chinese cultural creation design.Modern manufacturing industry has entered a new stage of intelligence and individuality , bringing more opportunities and challenges to cultural and creative industries. Cultural and creative design education should be oriented to the local culture, strengthen the humanistic quality of design talents and the deep knowledge construction of Chinese arts and crafts, so as to complete the reengineering of Chinese utensils spirit in the new era.