The purpose of this paper is to explore the integration and innovation practice of folk art elements and cultural and creative product design in the new era. Folk art is the crystallization of the long-term wisdom of Chinese laborers and an important content of Chinese culture. The element symbols and cultural connotations contained in folk art have been extended into diversified art forms in the current development of the Times. This paper summarizes the practical significance and cultural value of folk art, discusses its huge commercial value in the integration of cultural and creative products, summarizes the realistic situation of the two on the road of mutual reference and development, and pays special attention to the bad development momentum. On this basis, it summarizes the combination path of basic folk art elements and modern development trend, and analyzes and discusses the integration and development of the two in detail. Folk art resources are rich in cultural value, and their integration with cultural and creative products is a new idea and method for the development of traditional cultural industry, which can not only promote the innovation of cultural and creative product design, but also enable folk art to obtain better inheritance and development in the new era.