Based on the transformation of industrial environment and the theory of sense and quality, this paper discusses the satisfaction evaluation factors of Koji Potter, an important folk craft in Taiwan, and to explore the factors that constitute the satisfaction of Koji Potter from the perspective of consumers, so as to provide a strong reference for the development of Koji Potter industry.The development context, genre system and challenges of Koji Potter products were analyzed. Based on the theory of qualia quality, the satisfaction scale of Koji Potter was constructed, The factors influencing the satisfaction of products products were studied. The practical application of the theory in the design of products products was discussed. It was put forward from the perspectives of "improvement of development mode" and "technology optimization and upgrading" To solve the contradiction. Combined with the research of Koji Potter qualia Satisfaction, it can help craftsmen accurately identify users' emotional needs and promote the radiation and transformation of Koji Potter technology. Satisfaction evaluation research has the dual value of helping the benign development of Koji Potter ceramic cultural and creative industry and regional cultural heritage, and provides new strategies for the orderly inheritance of traditional culture and the diversified development of cultural and creative products.