To explore the development direction of visual communication design and its innovative attempts in various aspects in the new media era, this paper, from the progress of the society, people’s cognitive change, major changes in various fields, etc., analyzes deeply the areas that gradually permeate and influence visual communication design; with the combination of the basic connotation of visual communication design and its characteristics of virtualization, diversification and multi-dimension in communication form, design carrier, time and space, explores from the three directions of innovation, interaction and humanization; and, based on innovative ways in advertising design, packaging design, display design, etc., summarizes the practice of specific path. The innovative application of new media technology in visual communication design makes the presentation of visual communication design works more diverse, brings more application directions to the field of visual communication, innovates the application path, and improves the design effect, which is beneficial to both the implementation of new media and the healthy development of visual communication design.