This paper aims to explore the supply chain product design method in accordance with the principle of economy under the new industrial model, so as to help enterprises achieve cost reduction and efficiency increase and enhance market competitiveness through effective product design strategies. Focusing on the economy of product design and aiming at maximizing economic benefits, this paper adopted the methods of case analysis, literature research and experience summary. The new characteristics of demand-oriented, subject-dependent and systematical coordination of product design in the supply chain industry system were summarized, the basic strategies of standardization, modularization and platformization of product design in the context of supply chain collaboration were established, and the interrelations among the three design strategies were analyzed.Supply chain cooperation is an inevitable trend in the development of manufacturing industry. As the source of the industrial chain, product design must cooperate with the supply chain from the perspective of economy, so as to meet the needs of the market and enterprises.