The influencing factors and cause mechanism that the formation of archaeological blind box user experience are analyzed by data mining the online reviews of the archaeological blind box, so that the optimized way of archaeological blind box user experience will be further explored. Based on the research method of online reviews, these online reviews of archaeological blind box from Taobao online sales platform of Henan Museum were collected as data samples, and the theoretical basis of value perception quality was used to collect the review data by Python software, and the three-level coding procedure based on the grounded theory was conducted by Nvivo12.0 qualitative analysis tool. The relationship between the three levels of factors affecting the user experience of archaeological blind boxes was analyzed from the perspective of three dimensions-emotional, social, and functional value perception, among which the emotional, social, and functional value perception quality was taken as a primary influence factor, the key influence factor and the secondary influence factor. Based on the analysis of the value perception quality factors and the mechanism of its sub-factors, the APF3 dimension model of archaeological blind box user experience, the relationship and influence mechanism of each factor are summarized.