This paper aims toexplore the application of perceptual engineering in data cable storage products design from the perspective of user's perceptual needs by taking data cable storage products as the research object. Based on the theoretical knowledge of users' perceptual needs, we collected users' perceptual vocabulary for data cable storage products from the three levels of perception, cognition, and emotion, and then filtered and determined the perceptual vocabulary for each level. A representative sample of products was then selected. Using the Semantic Differences (SD) scale questionnaire to establish the perceptual imagery space, quantified users' perceptual needs for products, collected questionnaire data, and analyzed it quantitatively using factor analysis to obtain users' perceptual imagery preferences. By collecting users' perceptual needs and analyzing them quantitatively through factor analysis, we found three perceptual words that users pay more attention to, which represent users' perceptual preferences on the three levels of perception, cognition, and emotion respectively. And then we analyze the association between user's emotional imagery and product elements with the sample, and summarize the design points of data cable storage products in the three levels of perception, cognition, and emotion. Finally, we design the product based on the design brief.