This paper aims to explore the main principles and ideas of regional cultural creative product design. First of all, the regional culture and regional cultural creative products were briefly discussed respectively, and the artistic level correlation between the two was studied to lead to the trend of regional cultural creative product design. Secondly, the design principles and ideas of regional cultural creative products were put forward under the comprehensive effect of the actual situation and future development, the exploration directions that can be tried were summarized from the principles of desurface, enriching the functions and highlighting the connotation. Finally, in-depth exploration at the practical level, combined with inheritance and innovation, emotional enrichment and sublimation, market trend and sustainability and other specific directions of design practice attempt and implementation, research on the specific presentation of regional cultural creative products design. It is an inevitable choice for designers to actively promote the enrichment and development of regional cultural and creative product design, make these cultural and creative products with unique regional styles become a name card, facilitate innovation in the field of cultural and creative design, and promote the long-term development of related products.