In recent years, Chongqing's cultural tourism industry has shown great development prospects, and cultural tourism products play an important role in the development of tourism. Through the current situation analysis and multi-dimensional innovation research on the cultural tourism products of the red Anti Japanese war culture, it is of practical significance to carry forward the living inheritance of the red Anti Japanese War culture in order to improve the cultural popularity of Chongqing and help the local economic development. According to the current situation and problems, this paper put forward multidimensional countermeasures, pointed out the countermeasures to enhance the practical function and aesthetic fashion, deeply excavated the tourism resources and personality characteristics of Chongqing red Anti Japanese war culture, so as to guide the creation of cultural and tourism products that conform to the modern aesthetic and have strong regional culture. Through the multidimensional innovation research on product design of Chongqing red Anti Japanese War culture and tourism, this paper puts forward that the inheritance of Chongqing's red Anti Japanese war culture should be integrated into the art and design education in colleges and universities. Colleges and universities should increase the transformation of scientific and technological achievements according to the needs of local social and economic development, so as to ultimately realize the win-win situation of the red Anti Japanese war culture inheritance and cultural and tourism product innovation, and enhance the regional tourism economic income.