In view of the situation that the traditional vegetable market is gradually declining or even disappearing, this paper aims to create a comfortable and clean shopping environment and constructe a new service model by optimizing the space design of the vegetable market, so as to enhance the service atmosphere of the vegetable market, improve consumer satisfaction and experience, arouse the life atmosphere of the vegetable market and activate the vitality of the vegetable market. Taking the Shixing vegetable market in Shipai, Dongguan as the research object, the KJ method was used to analyze the factors that affect customer experience and satisfaction in the vegetable market, and the main factors that affect consumer service experience and satisfaction were measured. The transformation design plan and construction strategy were proposed to optimize the service model of the vegetable market. Through a series of methods such as adjusting the management and operation system, improving the environmental quality, improving the quality of service and ensuring the quality of food safety, we will build a new service model, create a harmonious and comfortable service atmosphere, improve the shopping experience of consumers, and promote consumer spending, enhance the competitiveness and value of the vegetable market, and provide a new idea and reference for the optimization and development of the service mode of the traditional vegetable market in the future.