The work aims to improve the construction level of Zhuang characteristic expressway service area, improve the user experience of tourists, and enrich and expand the cultural and tourism integration path of Zhuang characteristic culture. Through field investigation, interviews, and other forms, using the combination of on-site questionnaire investigation and online questionnaire investigation, this paper investigates and collects the tourist data of multiple expressway service areas in Guangxi, and selects the corresponding tourist attributes and the