Aiming at the deficiencies of cultural and creative products of Guangxi Yao ecological museum in function, design creativity, cultural connotation and emotional identity, this paper puts forward a constructive scheme from the perspective of value perception. Through the scientific design of the consumer questionnaire on cultural and creative products of Yao ecological museum, the data of consumers' purchase intention and satisfaction were collected from such dimensions of value perception as social value, functional value, cultural value and emotional value, then, through analyzing questionnaire data, the current cruxes of cultural and creative products of Yao ecological museum were obtained. Combined with the special cultural elements and connotation of Yao ecological museum, the optimization design ideas of cultural and creative products were summarized, and their optimization design strategies were put forward, which were verified by empirical study with Yao costume elements. Based on the value perception of consumers, the optimal design strategies proposed on cultural and creative products of Guangxi Yao ecological museum not only enhance the value attribute of cultural and creative products of the museum, but also promote the protection and dissemination of special Yao culture, providing reference for the current difficulties faced by cultural and creative products of museums with ethnic minority characteristics.