This paper penetrates and interprets the case of Bing Dwen Dwen, typical case of "doing well in international communication and telling stories of China" during this era. A review of the entire process of the creation, spread and influence of this image will be conducted in a integrated and deep way from the perspective of participant and bystander. The design experience is worth more discussion and summarizing:Bing Dwen Dwen fully expresses a "peaceful, warm and adorable" Chinese cultural image to the global audience as a successful design proved by the market.