Top-flow Phenomenon of Bing Dwen Dwen From a Ritual View of Communication

LIU Ping-yun, JIANG Tao

Packaging Engineering ›› 2022, Vol. 43 ›› Issue (10) : 28-31, 40.

PDF(305 KB)
PDF(305 KB)
Packaging Engineering ›› 2022, Vol. 43 ›› Issue (10) : 28-31, 40. DOI: 10.19554/j.cnki.1001-3563.2022.10.003

Top-flow Phenomenon of Bing Dwen Dwen From a Ritual View of Communication

  • LIU Ping-yun1, JIANG Tao2
Author information +
History +

Abstract

The paper aims to explore the deep meaning of the global top-flow phenomenon of Bing Dwen Dwen, the mascot of the 2022 Beijing Winter Olympics from the view of communication. From a ritual view of communication proposed by the famous American communication scholar James W. Carey (1934—2006), this paper analyzes and interprets deeply the logical construction of Bing Dwen Dwen top-flow symbols and the symbolic interactive communication process on the Winter Olympics ceremony and global mediation rituals. Based on the symbolic construction of successfully representing the national image, public value and emotional energy, Bing Dwen Dwen, as a symbolic intermediary, has been promoted to the top-flow through the communication of on-site interactive rituals of the Winter Olympics and the global media-based interactive rituals, which also delivers love and warmth.

Key words

symbol; ritual interaction; communication; Bing Dwen Dwen

Cite this article

Download Citations
LIU Ping-yun, JIANG Tao. Top-flow Phenomenon of Bing Dwen Dwen From a Ritual View of Communication[J]. Packaging Engineering. 2022, 43(10): 28-31, 40 https://doi.org/10.19554/j.cnki.1001-3563.2022.10.003
PDF(305 KB)

Accesses

Citation

Detail

Sections
Recommended

/