Taking electronic sports users as the research object, the research aims to study the measurement dimensions of flow experience, and reveal the influencing mechanism of these dimensions of flow experience on perceived value (hedonic value and utilitarian value) and user stickiness, and explore the design ideas of electronic sports products from the professional perspective of flow experience. Through literature research, expert interviews and questionnaire surveys, pre-investigation and formal investigation are carried out successively. The data obtained are used for data analysis and structural equation modeling. Flow experience of electronic sports users consists of abnormal sense of time, loss of self-consciousness, and sense of control. Flow experience has a significant positive impact on hedonic value; perceived value has a significant positive impact on user stickiness; flow experience does not have a significant positive impact on user stickiness. Flow experience of electronic sports users positively affects user stickiness indirectly through hedonic value, and there is only one dimension (loss of self-consciousness) in flow experience that can positively affect user stickiness through utilitarian value.