By analyzing the consumption mode, business mode and social value of cultural IP in the era of "new cultural innovation", this paper provides cultural IP system with practical guiding significance for cultural enterprises and designers. Based on the background of "new cultural innovation", this paper analyzes the research results of cultural IP at home and abroad and the development status of China's cultural industry, and studies the construction of cultural IP system by combining the value evolution of cultural IP and the development mode of cultural IP development, operation and communication channels. Through the establishment of cultural IP gene database, building user model database, cultural gene symbol extraction and transformation, cultural IP incubation path, to build the cultural IP whole industry chain of five dimensions, gradually build cultural IP system. With "new cultural innovation" as the core, cultural IP will promote the development of cultural creative industry with a more rigorous and systematic system, so as to meet the diversified needs of consumers. Cultural IP system based on the perspective of "new cultural innovation" is an important method and path to achieve this goal.