This paper explores the innovation paradigm of several typical design-driven enterprises and provides references for different types of domestic enterprises to turn to a design-driven innovation paradigm. By virtue of the theory of design-driven innovation, the characteristics of design-driven enterprises are determined, and the selected cases are identified as design-driven enterprises through these characteristics. Then, different design-driven innovation paradigms are analyzed from three aspects:creative source, creative realization process and innovative results. The design exploration innovation represented by Hongyi Technology comes from the internal team to dig out pain points, and takes optimizing products and solving market pain points as the innovation logic. The creative process is realized according to the innovation strategy of the enterprise, and its innovation results are mainly hardware products. The open design innovation represented by Xiaomi derives its creativity from the online user community and the ecological chain innovation team. Its creative process is realized by the r&d engineers who get feedback information online. Its innovation results are mainly reflected in hardware products, systems and services. The integrated innovation of design represented by Apple Inc. comes from the virtual community and technology integration, and the creative process is realized by the internal team according to the enterprise goals. The innovation results mainly include hardware products, software, systems, technologies and services.