It aims to the innovative APP of national intangible cultural heritage Taohuawu new year woodblock printings in digital cultural and creative products, and explores the activation path of traditional culture in view of the communication of the internet and the aesthetic demand of the times. The methods of cultural translation are used to extract the cultural IP of Taohuawu new year woodblock printings, and the transition and design from physical aspect, behavioral aspect and spiritual aspect of cultural IP. After obtaining the results of visual elements, information architecture of digital cultural creation APP and the path to meaningful experience, digital cultural creative design are designed and developed by using the idea of APP and character of IP. Centering on cultural IP, the user experience of APP, character design, emoji package design and the guide page design are completed. The method of creating cultural IP and generating digital cultural creativity product through cultural translation integrates tradition with reality, and helps deeply explore the cultural themes of digital cultural creative design of intangible cultural heritage, and ensures the integrity of the cultural hierarchy of digital cultural products, which is a new idea for the inheritance and innovation of traditional culture.