This paper aims to explore the design strategy of wen gen products under the influence of the female perspective. The development of products in the era of "her economy" is more and more inclined to the female's aesthetic emotion and use requirements, and female consumers are the main consumers of wen gen products, but there are still various shortcomings in wen gen products designed for female consumers, Firstly, the subjective psychology analysis of female consumers are analyzed. Then, the real problems of female wen gen products in various aspects are explored, and development directions and practice standards are proposed based on the realistic conditions, such as enriching the variety and connotation and expanding the value-added space. Finally, an in-depth discussion is conducted with the help of color, texture and a higher level of emotion, and the related design ideas and specific strategies are summarized. Wen gen products from the perspective of female consumers are in line with female's aesthetic preferences in color, appearance and material, which can improve the satisfaction of target groups and expand the existing product market invisibly, thus successfully creating an indispensable product form in the future industrial chain.