The paper intends to explore the artistic application and development of visual elements in the packaging design. Based on the characteristics of visual language and combining people’s demand for aesthetic diversification, the paper researches the artistic creation of packaging design, and explores the artistic application of visual language by considering visual elements such as graphics and color. The innovative changes of these elements on the packaging of food, tea, moon cake and mineral water are listed respectively, and their effects and significance to the packaging design are given as well. The paper also talks about the actual design cases and analyses their feasibility and future development to seek for the strategy and methods that can reveal the optimized effects of visual language. Small element symbols as the graphic and color may be, they can show the the visual effects, product information, and even brand and emotion by means of artistry, endowing packaging design with stronger visual impact and deeper connotation, and maximizing the artistic effect of packaging design works.