The paper aims to explore the application value and strategy of traditional auspicious patterns on modern packaging design. As the history being on move and the culture continuing booming, both the form and connotation of traditional auspicious patterns are becoming more unique and richer and showing exuberant vitality. Focusing on the packaging design, the paper retraces its development and concentrates on the traditional auspicious patterns. The significance of these patterns to deepen cultural foundation and reflect the sign of times are concluded. The paper analyses the possibility of practical application and its direction from the perspective of color, decoration and integration, and then conducts the exploration through the packaging of wine and tea. The paper finds that integrating traditional auspicious patterns into modern packaging design can better display and carry forward traditional culture and maximize the design's artistic value and cultural charm. The patterns can endow the design with both external and internal charms, which will bring higher market value and artistic value.