In order to accurately obtain consumers' perceptual needs for milk packaging design and improve the market share of commodities Firstly, the Kano model was used to analyze the consumers' demand for milk packaging. Secondly, the survey results were classified according to the basic demand, expectation demand and charm demand. Finally, combined with the research results, the information translation model based on consumer demand is constructed. Taking a brand of milk packaging design as an example, based on the direction of consumer demand for milk packaging, packaging information translation design practice was carried out to meet the needs of consumers.The effect of packaging design has been affirmed by the enterprise, and it is planned to be put into production. The feasibility of this packaging design method is preliminarily verified, which provides a certain method basis for enterprises.