This paper aims to study the cultural connotation and design language of the cultural elements in cultural and creative products in the design of cultural and creative products, and broaden the ideas of cultural and creative products. Based on the extraction of cultural elements in Han and Tang dynasties, analyzing from three aspects of shape, pattern, and color, the cultural elements and composition suitable for cultural and creative products are summarized. The typical cultural element is selected and applied to the design of cultural and creative products after re-designing. Through the presentation of the design process and results of the cultural and creative products, and the extraction and analysis of the cultural elements of the Han and Tang dynasties in the early stage, this paper provides the elements and methods that can be learned from the design of cultural and creative products, and injects deep cultural nature, which indicates that the study of the Han and Tang dynasties Cultural elements have important value and significance for the design of cultural and creative products.