Integration of Traditional Culture into Cultural and Creative Products Design

LINGHU Dai-wen

Packaging Engineering ›› 2022, Vol. 43 ›› Issue (10) : 414-420.

PDF(3334 KB)
PDF(3334 KB)
Packaging Engineering ›› 2022, Vol. 43 ›› Issue (10) : 414-420. DOI: 10.19554/j.cnki.1001-3563.2022.10.052

Integration of Traditional Culture into Cultural and Creative Products Design

  • LINGHU Dai-wen
Author information +
History +

Abstract

This paper aims to study the communication mode of traditional culture in the current society, to promote traditional culture to keep pace with The Times, enhance the value of traditional culture and establish cultural confidence. Combined with the historical and cultural content of Han Dynasty, the appearance, color and dynamic of the four god motifs of Han Dynasty-the blue dragon, the white tiger, the red bird and the basalts were compared. Based on their cultural connotation, the current trend elements are added to design cultural and creative products that are suitable for the young generation of consumer groups. In order to keep up with the current development trend of plush toys, intelligent ways of interactive design are loaded to meet the various consumer needs. At last, unique intelligent plush toys will be formed to promote the offline market effectively. Integrating the four god motifs of Han Dynasty into the design of plush toys can better show the charm of Chinese traditional culture from the form of expression and transmission. In this way, we can effectively get rid of the shackles of traditional culture promotion and inherit the traditional culture in the current society well.

Key words

cultural confidence, traditional culture, Han Dynasty four god motifs, cultural products, intelligent inheritance

Cite this article

Download Citations
LINGHU Dai-wen. Integration of Traditional Culture into Cultural and Creative Products Design[J]. Packaging Engineering. 2022, 43(10): 414-420 https://doi.org/10.19554/j.cnki.1001-3563.2022.10.052
PDF(3334 KB)

Accesses

Citation

Detail

Sections
Recommended

/