The public awareness of Fengxiang clay sculpture can be expanded through online and offline forms, hierarchical and classified dissemination of level types and receiving groups. In the process of industrial integration and development, an ecological model of Fengxiang clay sculpture can be built to adapt to social changes and constantly update and develop.Under the background of carrying forward the requirements of excellent traditional culture and the good development trend of cultural and creative industry, from public cognition and demand on the consumer side and collaborative innovation on the supply side, the study sorts out the modern adaptability of Fengxiang clay sculpture and other intangible cultural heritage projects with low public awareness and insufficient innovation and development, analyzes the promotion role of resources and methods such as communication channels, innovation and reconstruction, higher education, industrial platform and cultural internal force in its modern adaptive development.Fengxiang clay sculpture and other intangible cultural heritage resources need continuously create products with cultural influence and market competitiveness under the new development mode, and be integrated in the daily consumption life of the public, so as to improve the innovative development ability of modern adaptability while serving regional economic development and rural revitalization.