The paper intends to explore the interactive design of children's intelligent toys under the guidance of tactile experience, so as to improve the interactive experience of children's toys. Firstly, the functions and interaction modes of children's intelligent toys on the market are summarized and sorted out. Secondly, the tactile experience and related researches on children's tactile experience are sorted out to gain insight into the important impact of tactile sense on children's growth, and to analyze the tactile implicit characteristics, perceptual accumulation and behavioral implication of toy materials. Five interaction design strategies of children's intelligent toys are proposed:Timely and clear feedback; Growing interaction mode design; Reasonable guidance of metaphorical behavior; Technical optimization of tactile carrier; Full-perception interaction scene construction. These design strategies are applied to the specific design, and the application characteristics of tactile experience in intelligent toys are explored in practice. Tactile experience is an important form for children to know and understand the world. The interaction design strategy from the perspective of tactile experience improves the user experience of children's intelligent toys, and provides a new idea for the interaction design of children's intelligent toys in the future.