The mechanization of hilly orchard transportation is an important link in the development of orchard economy and an important direction of modern agricultural development. The paper aims to solve the problem of hilly orchard transportation and improve the economic benefit of orchard transportation, which is imperative to design orchard transportation machinery to meet the needs of multi-transport. Following the investigation of orchard user demand, the transportation demand point of fruit farmers in hilly orchard is found, and the hierarchical model of index system is established by AHP to obtain the weight value of each demand factor of orchard user, and the scheme design is carried out based on this. Then by fuzzy comprehensive evaluation, the final scheme evaluation and screening are carried out. The evaluation model of the scheme design of the hilly orchard transport vehicle is obtained, and the scheme of the trolley is further optimized. Finally, the orchard transport vehicle meeting the needs of the users of the hilly orchard is designed. In view of the complexity of the transportation demand of hilly orchard and the scientific nature of the innovative design of orchard transportation machinery, the combination of hierarchical analysis and fuzzy comprehensive analysis is an important method to achieve the development of mechanized products of hilly orchard transportation. At the same time, it provides design ideas and research direction for agricultural machinery modern innovative design.