At the moment when the tourism industry is booming,this paper's goal is to integrate intangible cultural heritage and tourism cultural and creative products, and build up a Zhanjiang tourism cultural and creative product design method based on intangible cultural symbols. The article analyzes the attributes of tourism cultural and creative products, and meticulously chooses the cultural elements of Zhanjiang intangible cultural heritage that have distinctive visual symbols, high visibility, and strong charm. With such artistic expressions as fragmentation, simplification, form addition and subtraction, exaggeration and transformation, and reconstruction, pictographic symbol and meaning symbol are refined, and combine the attributes of tourism products to translate and code to construct the design method of tourism cultural and creative products. The specific design practice of Wu Ying Xiong intangible heritage elements verifies the feasibility and effectiveness of the above methods. The implantation of intangible cultural heritage improves the personality and quality of tourism cultural and creative products, realizes the "import" and "export" of culture, and can also broaden the activation and inheritance methods of intangible cultural heritage visual elements, thereby better continuing its cultural genes.