This paper aimsto explore the sustainable design strategy of Xilankapu in Enshi area of Hubei Province. Firstly, it analyzes the cultural and economic values of Xilankapu, which is hidden in poor villages, and explores the importance and feasibility of designing and transforming it; secondly, it conducts a field study of Xilankapu in Enshi, Hubei, and sort out the typical dilemmas of inheritance subjects and market competition in its sustainable development and their corresponding reasons; finally, it uses design to empower traditional handicrafts as an important tool for design poverty alleviation, it proposes a design strategy for the sustainable development of Xilankapu based on the dilemma faced by Xilankapu. In design poverty alleviation, we should build up a reinvention mechanism with the participation of multiple subjects and collaborative cooperation, focus on strengthening the "blood-making" ability, shape the regional name card, upgrade and innovate the design of exhibition mode and product supply by combining digital technology around the contemporary consumer demand, and integrate the advantageous resources to realize the integrated development of the industry. In conclusion, systematic design empowerment of Xilankapu is a feasible and effective path for Xilankapu to gain sustainable development effectiveness and help the economic progress of local poor villages.