The article aims to explore the technical concepts and design methods of smart packaging design under the "new retailing" model, and provide technical and design references for the subsequent development of smart packaging in the "new retailing" model. This article expounds the current application status of smart packaging technology in online display, offline experience, and physical packaging design of logistics, and combines the technical concepts and design examples of smart packaging design to classify and apply smart packaging in the "new retail" model. The arrival of the "new retail" era provides effective breakthrough technology for the production of intelligent packaging. Active intelligent packaging design, digital intelligent packaging design and structural intelligent packaging design are the main application areas of intelligent packaging design under the "new retail" mode. It plays a positive role in the construction of packaging safety, digital packaging visualization, intelligent logistics system, green packaging and other aspects.The application of intelligent technology in packaging can not only ensure the safety and actual quality of commodity packaging, which makes consumers obtain safer and convenient consumption experience and personalized goods and services, but also enable retailers to collect consumption data through packaging, accurately forecast the market and improve operation efficiency.