This paper aims to provide game thinking design strategy for packaging digital transformation. Under the background of digital economy era, game thinking theory is applied to expand the boundary of packaging function. Based on the principle of psychological self determinism, the core level of packaging business value and consumer driving force are connected together. The quadrant analysis method is used to analyze 28 cases with network technology and electronic technology as the two poles of digital technology. Hence, the distribution area diagram of game thinking attribute in digital packaging is obtained and the establishment of two kinds, including learning and social contact, of design strategy flow charts. The matching relationship between the two said strategies and the consumer driving force is obtained by using the analysis method of radar chart. The digital packaging design idea of game thinking gives priority to the psychological motivation and essential demands of users. The design program is oriented by a clear goal, and thus comprehensively mobilizes all components of packaging in combination of digital technology to promote user behavior. Besides, a closed-loop path is formed through exciting goals, restrictive rules and timely feedback to effectively guide the interactive process between consumers and packaging. Therefore, consumers can achieve the value co-creation with enterprises in satisfying the pleasant experience of personal driving force.