Under the current consumption phenomenon of "China-Chic", this paper takes the classic domestic product White Rabbit Creamy Candy as the research object, analyzes the design methods used in the packaging design, explores the correlation between the packaging design of White Rabbit Creamy Candy and the artistic aesthetics, cultural background, social environment and other factors of its era, as well as the signified meaning behind it. Based on Saussure’s Semiotics Theory, this paper analyzes the text symbols, style symbols, color symbols, pattern symbols, and material symbols in the first package of White Rabbit Creamy Candy from the perspective of synchronicity, and explores the signifier and signified meaning of each symbol. From the diachronic point of view, the paper analyzes the change in the packaging of White Rabbit Creamy Candy at different times and related influencing factors. Through the analysis of the design principle and symbolic meaning of the White Rabbit Creamy Candy packing design, it is found that classic domestic products packaging design is closely related to the social and cultural context. From the perspective of semiotics, it is possible to more accurately understand the application and meaning of the classic domestic products packaging design symbols, which provide a reference for how to retain the cultural connotation, and combine it with the characteristics of the times and maintain innovation in the packaging design of domestic products.