Regarding the problem that the rough development of cultural and creative products has inhibited the growth of cultural consumption, this paper aims to introduce the sustainable design idea to provide a theoretical and method reference for the design transformation and practice of cultural and creative products. From the perspective of cultural consumption, this paper explores the design mode of the sustainable development of cultural and creative products from three aspects:the consumption object from the micro perspective, the consumption subject from the meso perspective and the consumption civilization from the macro perspective, and obtains the sustainable design method of creative products from the perspective of cultural consumption from the intuitive feeling at the instinct level, the use experience at the behavior level and the emotional thinking at the reflection level. Based on the design elements of cultural consumption, this paper puts forward a design strategy conducive to the sustainable development of cultural and creative products, and verifies the validity of the sustainable design method of cultural and creative products with design examples.