This paper analyzes the research characteristics and future research trend of domestic cultural and creative product design. CiteSpace bibliometric software is used to visually analyze the high-quality journal articles included in CNKI website, combining which with the literature reading work, the research on cultural and creative product design in China from the perspective of research method classification is systematically sorted out. The research on cultural and creative product design in China can be divided into three stages, namely, the germination period before 2015, the start and development period from 2016 to 2018, and the diversified development period after 2019. On the whole, the core authors and publishing institutions in this field are relatively scattered, but the development trend is good, and therefore the research continues to heat up. From the perspective of the distribution of core institutions, they are mainly distributed in the eastern and central regions of China, and come from different professional fields of various universities, covering art, design, management and other disciplines. From the perspective of research topics, it includes six aspects:Transformation of design elements, theoretical analysis of experimental design, innovative perspective, user-oriented product design, product design chain and application of experimental design. In the future research, such aspects as venue-centered cultural and creative industries, cultural and creative product design and development and cultural and creative industries will be in vogue in this field.