Based on the existing resources, this paper aims to study the design method of the creative exhibition of intangible cultural heritage according to the peak-end rule and the primacy effect from the perspective of optimizing user experience. Firstly, to research the theory and application present situation on peak-end rule and primacy effect, summarize the key contacts that affect the user experience during the exhibition. Then, to analyze the present situation of research and practice of the creative exhibition of intangible cultural heritage based on the design of key contacts. After that, propose a user experience design model for the creative exhibition of intangible cultural heritage. Ultimately, on the basis of user demand experience, this paper puts forward a design method for the creative exhibition of intangible cultural heritage by integrating and allocating resources, and taking the cultural and creative exhibition of the Cantonese porcelain as an example of design practice and feasibility verification. Study the design of the creative exhibition of intangible cultural heritage by combining the peak-end rule and primacy effect. It summarizes the key contacts that affect the user experience into the first impression contact, the peak experience contact, and the final experience contact, meanwhile proposing three design models:forming a positive image label with cultural connotations, concentrating excellent resources to build a positive experience peak and providing personalized practice experience. At the same time, to satisfy user experience needs, a strategy of coordinating the resource allocation among service staff, cultural and creative industries, and the exhibition environment is proposed according to the existing resources. And it forms a design method for the creative exhibition of intangible cultural heritage to offer a reference for the design of that in the future.