This paper aims to explore the feasibility of applying Kansei narrative concepts in the design of cultural and creative products. First, a correlation survey is conducted on the Pearl S. Buck's cultural elements extracted from the text, and the Pearl S. Buck's cultural elements with high relevance are screened out. Then the Pearl S. Buck's cultural element evaluation index is constructed, relevant personnel is invited to evaluate the importance of the evaluation index, the evaluation result is imported into SPSS for factor analysis, the common factor of the evaluation factor is obtained and the weight coefficient set is calculated. After that, the common factor is used as the evaluation index to conduct expert evaluation on the cultural elements of Pearl S. Buck, and the membership matrix of each cultural element is calculated based on the evaluation results. Then, based on the membership degree matrix and the factor weight coefficient set, the fuzzy evaluation method is used to calculate the comprehensive evaluation value of Pearl S. Buck's cultural elements, and the Pearl S. Buck's cultural elements that meet the perceptual needs of users are selected by descending order. Finally, with the optimal Pearl S. Buck's cultural elements as narrative elements, the narrative design of Pearl S. Buck's cultural and creative products is carried out, then the design results are evaluated. The design evaluation results show that the design effect of preferred Pearl S. Buck's cultural elements is better, and the formed Pearl S. Buck cultural and creative products have high user satisfaction and good design results feedback. The Kansei narrative research has formed Pearl S. Buck's cultural and creative products, which can obtain users' perceptual identity to a greater extent, thus proving the feasibility of applying the Kansei narrative concept in cultural and creative product design research.