This paper aims to analyze the current situation of the application of the Central Plains' traditional culture in cultural and creative product design and to think critically about it, so as to construct an innovative model for the activation of cultural elements in cultural and creative product design. The method is to collect Central Plains' traditional cultural elements, deeply explore their activation value and methods from multiple perspectives such as design, aesthetics, sociology, psychology, and cultural communication, and look for problems and their countermeasures in product design innovation by disciplinary competitions. Proposing a strategy for the inheritance and development of traditional culture of the Central Plains in modern design and providing a systematic approach for cultural and creative product design innovation, cultural image activation, and compound design talent cultivation can enhance the social value and cultural value of cultural and creative product design.