The purpose of the paper is to provide reasonable suggestions and methods for inheriting traditional arts and crafts, promoting traditional culture, protecting traditional handicrafts, and vigorously developing and revitalizing traditional cultural industries through the visual image design of traditional culture. Taking the visual image design of Shenhou Ancient Town as the research object, starting from the color of Jun porcelain in Song Dynasty, a spectrophotometer is used to collect and analyze the color of Jun porcelain in Song Dynasty with a relatively high degree of reduction. Through the analysis and comparative study of the sampled color data of Jun porcelain in Song Dynasty, the color law of Jun porcelain in Song Dynasty is refined and summarized. This paper conducts research and analysis on 3 aspects of Shenhou Ancient Town, including its regional characteristics, tourism resources and cultural characteristics, and used the color analysis results to guide the tourism visual image design of Shenhou Ancient Town. The visual image design of Shenhou Ancient Town developed on the basis of studying the colors of Jun porcelain in Song Dynasty can further explore the traditional cultural attributes of the ancient town, and at the same time can promote and promote the development of tourism industry and ceramic industry in Shenhou Town, Yuzhou.