This research aims to explore the new forms of Spring Festival cultural products in modern scenes and enrich product design methods by extracting the cultural factors of typical spring festival activities. Above all, descriptive vocabulary about Spring Festival is collected and the scope is narrowed properly; and then sort out the sample elements of typical activities of spring festival culture, thereby analyzing and extracting them, and study the users' emotional experience of spring festival culture; furthermore, the weight of evaluation index is determined by F-AHP; finally, the decision matrix is built, and the key cultural factors are extracted by entropy weight method for redesign to test the feasibility of this method. In conclusion, the surface behavior and deep emotional needs of target users are studied by fuzzy analytic hierarchy process and entropy weight method, and then combined with artificial intelligence technology to obtain the design points of Spring Festival cultural products, and make a cultural and creative product that can meet the emotional needs of users for Spring Festival in modern lifestyle. The product can provide relevant design reference for the inheritance and innovation of Chinese traditional spring festival culture, which not only promotes the development of domestic cultural and creative industry, but also carries forward China's excellent traditional culture, and boasts the dual significance of thinking about cultural inheritance and innovation and promoting the advancement of cultural industry.