This paper aims to achieve the product color design that meets users’ sentimental needs and good emotional experience. Based on the grounded theory, the household coffee machine was taken as the research object, and the qualitative analysis tool Nvivo12.0 was used to deeply explore the recesses of the users color demand for the target product, and the users demand category of the product color was obtained through the systematic clustering analysis. According to the existing user demand category, the color samples were collected to assess the multi-dimensional emotional experience combined with the PAD scale, and obtain cases of product color matching that can stimulate users’ positive emotional experience as a reference paradigm for design practice. Futhermore,this paper aims to complete the design practice of the emotion experience from the coffee machine colors under the influence of different user demands. Product color design oriented by user demand classification can help designers refine diversified demands for product color in a more targeted way. The proper use of PAD emotional experience measurement method to analyze and assess the existing color design cases also provides a simple and fast research approach for the design and application of the current emotional experience of product colors.