Through the analysis of the factors affecting the originality of news feed ads, the paper aims to obtain the advertising design method which adjusts the original strength and weakness, so as to satisfy the user experience and improve the effect of advertising communication. Through the method of literature research, the influencing factors of information flow advertising itself are obtained and briefly analyzed; According to the analysis of news feed ads in the domestic mainstream social media software, other influencing factors are found, the value of the research is got, and the corresponding solutions are put forward. In view of the influence factors of the originality of information flow advertising, this paper puts forward three factors in the advertising itself:advertising label, original form, and original content. The factors existing in the advertising are push frequency and advertising area, and the adjustment methods of each factor are summarized. Based on the originality of news feed ads, it can provide a theoretical basis for advertising design, and also provide a better solution for designers when weighing the user experience and the interests of advertisers.