The paper aims to use analytic hierarchy process (AHP) to determine the priority of consumers' emotional demand for the packaging of Jinshan Cake, a local specialty of Shanghai, complete the packaging design practice by translating the artistic factors of Jinshan farmers' painting, and provide relatively objective and scientific research ideas for the emotional and national packaging design of Shanghai local specialty. Firstly, the hierarchy model of consumer demand elements is constructed based on the theory of emotional design, and the order of importance of each element is calculated. Then based on the data of analytic hierarchy process, the paper proposes the idea of drawing lessons from the artistic form of Jinshan farmers' painting for packaging visual design. Finally, based on the folk characteristics and production scenes of Jinshan cake, the typical artistic factors of Jinshan farmer's paintings are extracted to complete the packaging design of Jinshan cakecarton and paper bag. The process of packaging demand analysis is relatively objective and perfect with the help of analytic hierarchy process. Combined with local folk art to achieve the local specialty packaging design nationalization exploration and practice, the paper strives to design for rural revitalization to provide positive practical significance and reference value.