, it always play an important role in various cultures and arts. In order to explore the development potential and specific performance of color in the field of design, this paper will take the color as the research core to analyze the relations between the color and various fields, looks for breakthrough in product design, and explore the prominent role of color in the design of products. And then this basic conclusion is used to analyze deeply the different color collocation and combination in the design of products, design research is carried out from three levels of unique charm of single color, the artistic prominence of main color and auxiliary color, and the ingenious collocation of multiple colors. Color is a helpful tool for product design, and the pros and cons of color matching determine the aesthetic characteristics of the product and its acceptance by the public. Only by loving the color, studying the color, and having a keen sense of the color, can color be well applied individually or in combination to achieve the idealized goal of product design with perfect visual effects.