artistic images to empower agricultural products, and converted into souvenirs for rural tourism. The design and practice model constructed can effectively integrate the local resources of Wushan, strengthen the "rurality" and "memorial", and turn agricultural products into souvenirs that meet the needs of rural tourism.The practice model of rural souvenir design can turn agricultural products into souvenirs, help the formation of industrial chain with rural characteristics, and provide reference for the transformation and promotion of agricultural products value.